Smart businesses know that you make your money when you buy equipment. Equipment is the life blood of a growing business but without cash for operations, that flow can constrict or be cutoff. Financing before or after the auction is essential to conserving cash and creating space for growth to accelerate. Financing also gives you the ability to get the best equipment you need now with the options to own and/or upgrade when the time is right for you.

At General Financial, we learn every aspect of your business; tomorrow’s profits are built upon decisions made now. We leverage decades of experience building successful financial vehicles to grow your business and increase your bottom line; profitability.

  • 90 Day Deferral

  • No Hidden Fees

  • Simple Interest Options

  • E-Z Quote with No Obligations

  • Line of Credit Available

  • Rapid Funding Post Approval

  • Broad Credit Spectrum

  • Superior Customer Service

  • Family-Owned and Operated Since 1987



For questions, call 866-435-3274 or email



Low monthly payments, seasonal schedule, ownership option, 100% financing – whatever flexibility you favor.
Our goal is to find the solution that best fits your companies financial needs without compromising your banks covenants.


Leverage the equity in your current equipment assets to increase liquidity, optimize cash flow and improve balance sheet presentation.
Procure capital for growth or restructuring with an Equipment Finance Agreement – a simple yet strategic finance solution.


Draw funds anytime. Only pay when you draw. 3 or 6 months terms (your choice). No app, maintenance or unused line fees.
Each week the amount you repaid (minus the same flat fee) becomes available again. Repay early and we’ll waive all the remaining fees.



GEFS Line of Credit
GEFS Line of Credit
GEFS Line of Credit
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“This guys right here are the best and they really know what their doing when it comes to equipment financing. I’m really thankful for the way they handled my situation.”

Yulien Eloy , Eloy Brothers, Inc.

“I have a small tree business in the Central Florida area and have tried multiple avenues of financing to get the equipment we need to work more efficiently and safely. Taylor and Wayne Mosley offered to help us with the situation. They took the time to look at our business and find a way for us to get the equipment we needed. They did their best to make the process painless and seamless and now my company is doing so much better since we have the needed equipment. Thank you general financial I will refer you to anyone who needs equipment funding.”

Shleby McCullough, McCullough Tree Service

“Outstanding team of professionals. I couldn’t have ask for better service !”

Kevin Soto, Self Employed, Electrician

“Guys I’m telling you these professionals are the best they will fight as long as it takes to get a deal done I am proof of this when I was ready to give up these guys kept fight here we are over a year later my deal is done. I’ll always use these guys for my equipment financing most get you done that’s it but here I met a new friend. Taylor Mosley is brilliant If you need funding call General Financial they will get you done. Thanks guys for your drive”

Tim Poague, Iron City Timber, LLC

“Working with General Financial has been a pleasure over the past couple years, Taylor and Wayne are very knowledgeable and help find the best solution for every applicant!”

Brandon Truan, Zoetic Equipment Group

“Quick response to my working capital loan request, had available funds 2 days after. Great guys”

Andrew Michalak, Entrepreneur

“Worked with Taylor on a equipment deal. Didn’t have the best credit score and knew it was going to be tough but Taylor dug dug till he found a deal that’d work for us. If he says he’ll get it done be patient and polite and he’ll work hard with you. When it’s tough most people will give in and tell you to move on not Taylor. Definitely would recommend this company to anyone. Thanks again Taylor for your hard work and the hours you put in means a lot to us.”

Seth Eacret, Kp Tree Clearing

General Financial has been a life saver to say the least! Taylor will work until any issue is addressed and does not simply try to sale you on something your business does not need. For a start up business, he will break everything down and allow you to make an educated decision.
I would recommend him to anyone who is getting kicked off.”

Richard Silva, Silvz Equipment Rentals, LLC

“Taylor and his team are second to none. They understand the importance of customer service. From start to finish they work hard to make sure every applicant has the best experience and opportunity to receive financing for their equipment purchase, regardless if purchased from a equipment company or private party.  Simply put, Taylor is the best in the business.”

James Carney, Outside Sales, Equipment Consultant

“Taylor M.  has always been great to deal with!”

“These guys have helped me on deals on two occasions now which have helped me grow my business leaps and bounds. Not only do they help me get what I need done financially but they help to give me great business advice all around! Straight forward guys who get the job done without blowing smoke.”